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www.NAHB.org
Week of March 10, 2003

Front Page

President's Message

* Welcome to NBN Online

Housing Forum

* Tell Builders Where the Owls Are

Regulation

* INS Withdraws Rule That Would Have Clouded Foreigners' U.S. Vacation Plans
* California Lawmaker Tackles Regulatory Barriers to Housing

Housing Politics

* Economy Needs Boost From Bush Tax Plan, Builders Say
* Lumber Talks Hit a Bump in the Road
* Bankruptcy Reform Housing Provisions Supported
* Congress Approves Housing Spending Measures
* Government Procurement an Opportunity for Home Builders

Smart Growth

* Federal Involvement in Land Use Decisions Blasted
* Builder Appointed to Land Use Council

Housing and Economics

* Spotlight on: Columbia, SC

Sales & Marketing

* Manufacturers Can Be Rewarding Partners
* Winners of The Nationals Represent New Marketing Trends

Codes and Standards

* Building Codes Merger a Big Plus for Builders
* Action Kit Helps Fight Floodplain Regulation Changes

Construction Safety

* Toolbox Talk: If Your Home Owner Needs Railings, So Do You

Environment

* Clean Water Bill Fails to Address Wetlands Concerns

Labor

* Female U.S. Veterans Pursue Careers in Housing
* HBI a One-Stop Resource for Work Force Needs

Multifamily

* Effort Seeks Increase of Affordable Rental Housing Supply

For Consumers

* High Ceilings Increasingly Popular

Building News Coast To Coast

Association News & Events

* More ‘Building Homes of Our Own’ CD-ROMs on the Way
* Calendar of Events
* 2003 NAHB Leadership

NBN Back Issues

 

High Ceilings Increasingly Popular

According to consumer researchers at NAHB, even builders who focus on the first-time buyer end of the market should be prepared to emphasize top quality overall and high-end amenities, including maintenance-free materials and automated systems.
 
The size of new homes may be stabilizing, as builders appear to be evenly divided about whether in the next five to 10 years they will be taking their homes higher or lower than today’s 2,300-square-foot average. In the meantime, according to Gopal Ahluwalia, NAHB’s vice president and director of research, the most significant change in new homes today is the increasing popularity of nine-foot or higher ceilings.
 
“This used to be an upscale amenity, but now we’re seeing it even in average-priced homes,” he said. More than 50% of the homes built last years had high ceilings.


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Joan McCloskey, editor of Better Homes and Gardens magazine, reports a number of trends in kitchens and baths, the two most popular rooms in the house:

  • More square footage devoted to both of these areas
  • Separate bathroom vanities for husband and wife
  • A warmer, “softer” look for counters and flooring, with no shiny surfaces
  • More kitchen appliances, including warming drawers, wine refrigerators and high-end dishwashers tucked into cabinets

The living room, which Ahluwalia called “the most vulnerable room in the house,” is in danger of disappearing entirely some time in the future. At the other end of the spectrum, an absolute necessity for most buyers is a separate laundry room.
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